Cheetos house of flamin’ haute
Cheetos created it’s first-ever runway show and style bar in New York during fashion week. Cheetos fans in New York City were invited
to make an appointment to get a one-of-a-kind Cheetos look on Sept. 6th and 7th. Fans could get their paws and fur fully “Cheetos-fied” through
salon services such as Cheetah Tail Braids, Fiery Flamin’ Hot Eyes, Chester’s Ombre Kiss and Caught Snacking Nails.
AWARDS / NOMINATIONS
REGGIE AWARDS
GOLD - Influencer Marketing
GOLD- Experiential Marketing
BRONZE - Creativity and Innovation
ADWEEK EXPERIENTIAL WINNER
Experiential Activation by a Packaged Goods Brand
THE ONE SHOW SHORTLIST
Brand Entertainment, Live Events
“I love Cheetos, so I knew I would have at least a nice time food-wise, but what I did not expect was an all-out bacchanalia of snack-spawned self-discovery.””
The Looks
“This is the best event I have ever been to.”
Here’s what the fans are posting #CheetosFlaminHaute
The Making of the Salon
Through unforeseen circumstances, we managed to pull this off in 5 weeks. WHICH IS ABSOLUTELY NUTS.
Here are some behind the scenes on the process it took to make this thing a reality.
