the flamin’ hot spot

For three days in Hollywood, we transformed an existing restaurant into The Flamin’ Hot Spot.
With the help celebrity chef Roy Choi, we created a menu to highlight the iconic flavor of Flamin’ Hot Cheetos.

AWARDS / NOMINATIONS
PRO AWARDS
Gold - Best Buzz
Gold - Best Sampling or Trial Recruitment Campaign
Bronze - Best Campaign Targeting Millennials

THE FOOD

THE FLAMIN’ HOT SPOT

Overview

We took over Madera Kitchen in Los Angeles for three days. Two neon signs, an AR graffiti wall, one 12 ft. sequin wall (with lots of sequin pillows), faux fire wall, 6ft. Cheetos spray can, one lava floor and lots and lots of Cheetos.

The graffiti wall doubled as an AR experience for consumers. We used an app that the users could download upon arrival in order to trigger the AR experience.