Bon Appe Cheetos cookbook
AWARDS / NOMINATIONS
REGGIE AWARDS
SILVER - Content Marketing
SILVER - Promotion Marketing
BRONZE - Holiday Seasonal Marketing
ONE SHOW FINALIST
From initial concept to print, Cheetos® had four weeks to create the first-ever holiday cookbook with every delicious food and drink recipe made with Cheetos® as an ingredient. The 64-page book featured 22 recipes and 7 different flavors of Cheetos® snacks. From the Mango Cheetah-Rita and Cheetos® Paw-tato Latkes to the Flamin’ Hot® Friendsgiving Turkey and Sweet ’n Cheesy Sugar Cookies, each recipe added a fun, mischievous twist on a traditional Thanksgiving, Hanukkah or Christmas holiday recipe. We then leaned on our loyal fans and influencers to spread the word—and we sold out in only 12 hours!
